Climb Everest in 2016 / 17 / 18 etc with 4 times summiteer Tim Mosedale

Everest Expedition via South Col 2016 / 2017 / 18 / 19 etc

Wednesday, 2 February 2011

Advertising on the Internet

Well it's that time of year when the phone starts ringing for the dreaded advertising sales pitch. For some reason there's a lady working for a company who just won't take no for an answer. But thankfully today may have been the nail in the coffin.

'Hi can I speak to Tim please?'


'Hi it's Tina from and I was wondering if you'd managed to have a look a the e mails I've sent you recently?'

(I've had 4 e mails most of which had spelling mistakes in them, the hyperlinks don't work or they lead to a page where the video won't load - and they want to take control of my website??!!)

'Yes, thanks. But we are fine. We are on page 1 or high on page 2 of Google for most keyword combinations. We're also generally on page 1 of Yahoo and Bing as well. If not then high on page 2.'

'But most people don't go to page 2.'

'Well I do seem to be getting plenty of hits and our analytics page is returning plenty of positive feedback that we are getting viewed for a whole variety of search terms.'

'But people don't go to page 2. You need to be on page 1.'

'We are on page 1 or high on page 2 of Google for most keyword combinations and as I said we do seem to be getting hits even when we are on pages 2 and 3. I guess that people are willing to shop around a little to find a site they like the look of. It's a very personal time staying at a B&B. It's not like buying white goods or a phone. And in the summer months we'd struggle to accept any more bookings anyway so we are fine for advertising thanks.'

'Well I couldn't find you on Page 1 of Google.'

'It depends on the search terms obviously. What did you type in?'

'I searched for "Bed and breakfast in Ambleside" and you don't appear even on page 4 or 5.'

'We're in Keswick. But thanks for your time.'