Always thought TripAdvisor was flawed and open to abuse. Interesting piece in The Times today. Made me delve further and guess what ... loads of articles about the site being undermined by fake reviews (both +ve and -ve) by people either bigging up their own site or undermining the opposition. I guess I've always been wary of single entry comments.
Check out bit.ly/bUW98N, thetim.es/QpKmR, bit.ly/jSTfHA, bit.ly/iyowE0 & The Times today.